Why podcasting is important for small businesses? why you should consider podcasting in your business. I believe podcasting has a bright future. It’s slowly becoming an effective new advertising tool.
Before all the social media and online advertising, businesses used to do push marketing, where you sort of push out the message and you try to get that message across to as many people as possible by using different medium channels, such as Radio, TV, etc.
Today marketing has become more of an inbound marketing play.
What does that mean? the goal is no longer to push the message across to people. Your goal is to pull in people through free educational content.
Let’s say you are an owner of a painting business or some sort of construction company. The idea is to educate people on the different methods of the service you provide, interview your customers, get your customers to talk about your business online, and help them share it on social media channels.
Podcasting provides you just that but with lower competition than any other channel out there. Now it will most like get more competitive over time, just like everything else. But today, it has less competition than blogs and anybody can really start podcasting. You don’t have to have a professional studio. In fact, you can start at home. You can start recording with your phone. There are tools like Anchor that can publish your podcast and distribute it among other podcast apps.
Today it has become more convenient and easier to be a podcast publisher than ever before.
You see more and more people are comfortable with voice and audio technology than ever before. As smart speakers get more popular and more mainstream, you probably will see the podcasting medium grow in demand. That means podcasting will play a key role in our businesses, Alexa, Google Home, and others will most likely use audio like the podcasts to deliver on-demand answers to their users.
As you know, to stay in business it is important to be relevant to your customers. It’s important to be in front of the technology curve and change with it. You see, marketing should be the most important part of any small business, marketing is more than just advertising it’s an ecosystem of creation, development, and distribution.
Your distribution is a key component of your marketing plan. As a small business owner, you should plan to distribute your product or services to as many places as possible. Your goal should be to develop a message around your idea and help a lot of people discover it.
With podcasting, it’s a lot easier to distribute your podcast to 10 to 20 different apps via RSS feed than you can with video. For example, you can post your podcast on Anchor App and get it distributed automatically to 10 other apps. Anchor App will distribute it for you to 10+ different platforms. People then can discover you on their favorite app such as Spotify, Apple, iTunes, Stitcher app, Google podcasts, you name it.
Podcasting is not something that is going to go away anytime soon. I believe podcasting is still in its infancy and provides any small business a huge opportunity.